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Is your marketing strategy falling flat?

December 21, 20222 min read

Are you struggling to drive conversions and engage your audience?

Text marketing should be one of the goto strategies for businesses looking to reach their customers and drive conversions. But with so many messages and notifications competing for our attention on a daily basis, it's important to approach text marketing in a way that truly captures the reader's attention and provokes thought. 

Here are some key considerations for crafting a thought-provoking text marketing campaign:

Focus on the value of your message. Instead of simply promoting a product or service, consider the real value that your message brings. What problem are you solving? How are you making their life easier or better in some way? By focusing on the value of your message, you can create a sense of purpose and meaning that resonates.

Encourage conversation and interaction. Text marketing doesn't have to be a one-way conversation. Encourage replies by asking questions, soliciting feedback, or hosting a contest or poll. This helps to create a sense of community and engagement with your audience.

Don't be afraid to challenge your readers. Provocative and thought provoking messages often challenge the reader to think differently or consider an alternative perspective. Don't be afraid to take a stand or challenge your audience's assumptions in your text. 

Use strong and compelling language. The words you use in your text marketing can have a big impact on how your message is received. Use strong and compelling language that inspires and motivates your audience to take action.

Finally, keep your messages brief, it's a text not an email.

Follow these best practices, you can craft a text marketing campaign that not only drives conversions, but also provokes thought and inspires your audience to engage with your message on a deeper level. Whether you're promoting a product, service, or cause, conversational text marketing can be a powerful tool for reaching and connecting with your audience.

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David C Johnson

As a serial entrepreneur of multiple local and online businesses over the years along with 20+ years’ of painful, purposeful, and profitable experience as an online marketer. I scaled my small local business turned online business into a multi-million dollar venture through sound customer acquisition strategies.

Back to Blog
blog image

Is your marketing strategy falling flat?

December 21, 20222 min read

Are you struggling to drive conversions and engage your audience?

Text marketing should be one of the goto strategies for businesses looking to reach their customers and drive conversions. But with so many messages and notifications competing for our attention on a daily basis, it's important to approach text marketing in a way that truly captures the reader's attention and provokes thought. 

Here are some key considerations for crafting a thought-provoking text marketing campaign:

Focus on the value of your message. Instead of simply promoting a product or service, consider the real value that your message brings. What problem are you solving? How are you making their life easier or better in some way? By focusing on the value of your message, you can create a sense of purpose and meaning that resonates.

Encourage conversation and interaction. Text marketing doesn't have to be a one-way conversation. Encourage replies by asking questions, soliciting feedback, or hosting a contest or poll. This helps to create a sense of community and engagement with your audience.

Don't be afraid to challenge your readers. Provocative and thought provoking messages often challenge the reader to think differently or consider an alternative perspective. Don't be afraid to take a stand or challenge your audience's assumptions in your text. 

Use strong and compelling language. The words you use in your text marketing can have a big impact on how your message is received. Use strong and compelling language that inspires and motivates your audience to take action.

Finally, keep your messages brief, it's a text not an email.

Follow these best practices, you can craft a text marketing campaign that not only drives conversions, but also provokes thought and inspires your audience to engage with your message on a deeper level. Whether you're promoting a product, service, or cause, conversational text marketing can be a powerful tool for reaching and connecting with your audience.

blog author image

David C Johnson

As a serial entrepreneur of multiple local and online businesses over the years along with 20+ years’ of painful, purposeful, and profitable experience as an online marketer. I scaled my small local business turned online business into a multi-million dollar venture through sound customer acquisition strategies.

Back to Blog

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