Why are reviews one of the first things we talk about when consulting with a local business? Simply, reviews have become an increasingly important factor in a business's success, it's the foundation. Consumers rely on reviews to make informed decisions about which products or services to purchase, and businesses that have a high rating and a large number of positive reviews are more likely to attract new customers.

First and foremost, reviews help build trust and credibility with potential customers. Positive reviews send a message that the business is reliable and provides high-quality products or services. Having any negative reviews adds credibility to the positive reviews, Hey businesses are people too and everyone screws up sooner or later.

In addition to building trust and credibility, reviews can also have a direct impact on a business's bottom line. Studies have shown that businesses with a high rating and a large number of positive reviews tend to have higher conversion rates and higher sales. This is because consumers are more likely to make a purchase when they see that other people have had positive experiences with the business.

Finally, reviews can also be a valuable source of feedback for businesses. By reading and responding to customer reviews, businesses can learn about what their customers like and dislike about their products or services, as well as identify areas for improvement. This can help businesses make necessary changes and improve their offerings, which can ultimately lead to more satisfied customers and increased sales.

Like it or not, reviews are an important aspect of any business and should be a top priority for companies looking to grow and succeed. By building trust, increasing conversions, and gathering valuable feedback, reviews can help businesses attract and retain customers, and ultimately drive business success.

So, be proactive in getting those reviews and control where those reviews are going. The best way to do that is implement a system and strategy that is easy for you, your team and most of all the customer.